How My Own Chart Made Me Step Out of the Shadows
I never planned to become the face of this product. In fact, I planned the opposite — a faceless service, no name on the landing page, no photo, no blog. Just a tool that works. That would have been comfortable and natural: Sun in Pisces in the 12th house, Ascendant also in Pisces, Mercury in the 12th house — I'm someone who thrives in silence. I live in an Estonian village on the shore of Lake Peipus, fully remote, with nothing but water and an empty shoreline outside my window. My circle of live interaction is just my wife and our little daughter. Perfect conditions for a socialized hermit.
But my own system wouldn't let me get away with it.
The Astrologer Who Left
Over a decade ago, I studied astrology seriously. Not "read a book about Sun signs" — a proper school, two years, modern Western tradition. I found it fascinating — not so much the consulting practice, but the system itself. How it works, what patterns it describes, where its limits are.
I came up with a format I'd never seen before or since: group consultations where, with the native's consent, study group participants watched the dialogue in real time, offered their own interpretations, and asked questions through me. It was live learning through real charts of real people. I also ran a group on astrological symbolism in visual arts and photography — it was fairly popular in niche circles.
I did individual consultations for about six months — and realized it wasn't for me. Not at all. My chart has a nearly empty right hemisphere — the side responsible for interaction with others. Other people's stories don't grip me the way they should grip a good consultant. I'm more interested in the system itself, in the knowledge — but you can't make a living in astrology on system knowledge alone. Astrology left my life for a very long time.
How I Became a Developer (and What Personal Branding Has to Do With It)
At 33, I decided to switch into software development. Self-taught. For two years I sent out résumés — no one would hire me. Not a single offer. At some point I decided to try a different path: build my own service, secure investment for it, hire strong developers — and have them teach me what I wanted to learn.
I built a Baltic public procurement aggregator — it was related to my job at the time, I saw a concrete need and understood the functionality. And for some reason — I recorded a video for the homepage where I personally explain how it works and why I built it.
The service turned out to be rough and not particularly needed. But it caught the eye of a software company CEO — who invited me to join his team with virtually no interview. My dream came true.
Remember this moment — it matters for what comes next.
GPT-5 and the Return of Astrology
In the summer of 2025, shortly after GPT-5 came out, I decided out of curiosity to test how well the model understands astrology. Turned out — pretty well. Significantly better than I expected. But it needed guidance: reminders about what core personality means, that planetary influences aren't equal, that a chart is static while a person evolves, and that you can't interpret a child's chart the same way as an adult's.
I started doing analyses for family and friends — just forwarding them my conversations with the model. The reactions surprised me: people recognized themselves, asked questions, wanted more. And that's when two worlds — astrological and programming — finally connected. The idea for the service was born.
I'm sure hundreds of analogues already exist. I deliberately didn't look at how they work — I wanted to bring the system to my own standard first, based on my understanding of astrology and my development experience.
What My Chart Says About This Project
The most powerful element in my chart is a stellium in the 10th house in Capricorn: Mars in exaltation, Saturn in domicile, Uranus. Three planets in the sign of systems, in the house of vocation.
Mars here rules the intercepted Aries in the 1st house. That's a direct link between "self" → "career": personality is literally delegated to the house of social realization. In astrology, Uranus governs both programming and astrology — and if you think about it, these activities have far more in common than meets the eye. Both are about systems, patterns, structure hidden beneath apparent chaos. Saturn rules the 11th house (community): the astrological community, open source, building in public.
The cusps of the 9th and 10th houses are both in Sagittarius. Essentially, the 9th house theme — philosophy, higher knowledge — is fused with the career theme. The ruler of both is Jupiter, sitting in the 1st house, in Aries. Philosophy and knowledge + vocation = channeled through personality directly, through personal initiative.
Neptune, the senior ruler of the Ascendant, sits on the cusp of the 11th house in Capricorn — uniting the themes of the 10th (career) and 11th (community). This entire cluster converges on a single point: knowledge, systems, career, community — and all of it through "self."
The problem is that for most of my life, Saturn in this stellium functioned not as a tool but as a limiter. In my younger years it felt like pressure: career as obligation, externally imposed constraints, the feeling of being inside a mechanism you didn't start. Two years of unanswered résumés — that's part of this pressure too. I'm 38, and only in recent years has this element of my chart started working from the inside, as a structure I'm building myself rather than one built around me.
The Pattern I Couldn't See
When I started testing the system on my own chart — and I did this hundreds of times, checking prompts from every angle — it kept producing the same conclusion: this person's career works through personal presence. Through "self" as the entry point. Not through quiet work behind the scenes, not through a faceless product — through a person.
For a Pisces with Sun in the 12th house, that's the most uncomfortable thing you can hear.
But then I looked back — and saw that the pattern had already played out twice. I just hadn't recognized it.
The procurement aggregator. The service was rough. But on the homepage was my video, where I personally explain why it matters. The CEO didn't see a product — he saw a person. And hired me.
Two years of sending résumés — zero responses. One video on a landing page — an offer with no interview. Jupiter in the 1st house as ruler of the 9th and 10th: knowledge and career work through personality directly. Not because "that's good marketing." It's simply how this chart works.
This Text Is Also a Result
The photo on the landing page, the About section with a personal story, the first-person blog, this very text you're reading now — all of it is a result of following what the system showed me. For me — someone who's more comfortable being invisible — my own tool explained: invisibility isn't your strategy, it's your comfort zone. And every time you stepped out of it — things worked.
I don't know if this is the best product demo. But it's certainly the most honest one: the creator follows the advice of the system he built himself, even when he doesn't like it.
If you're curious about what school of astrology the system uses and how it's built technically — those are covered in separate posts. And if you want to know how much each analysis costs and why — I share that openly too.